Publishing in the information age : a new management framework for the digital era

Preface Introduction The Paradigm Shift to Publishing in the Information Age Information, The Information Age, and the New Meta-Industry Rethinking Publishing: The Paradigm Shift The 7M's of Publishing Material and Modes The Material Essence Modes of Communication Media and Means The Media Matrix: Modes and Means The Media: Profiles and Attributes The Media: Life Cycles and the Dynamic Equilibrium Markets Market Environments: Common Characteristics and Trends The Media Universe: Profiling the Markets Marketing Tasks Management and Money Strategic Vision and Integrative Management Maximizing Return: Organizational Strategy and Structure Maximizing Return: The Intellectual Property Management Program Conclusion The Digital Enterprise and the Paradigm of Promise Index