Coming soon film trailers and the selling of Hollywood technology
The audience's first exposure to a new movie is often in the form of a ""coming attraction"" trailer, and short previews are also a vanguard for emerging technology and visual techniques. This book demonstrates how the trailer has educated audiences in new film technologies such as synchronized sound, widescreen and 3-D, tracing the trailer's status as a trailblazer on to new media screens and outlets such as television, the Internet, and the iPod. The impact and use of new technologies and the evolution of trailers beyond the big screen is followed into the digital era
Motion pictures
1 online resource (229 p.)
9781282350809, 9780786454174, 9786612350801, 1282350803, 0786454172, 6612350806
1162145811
Cover; Acknowledgments; Contents; Introduction; 1. "Something BIG Is Coming"; 2. The Rival Screen; 3. Technology and Genre; 4. The Mobile Trailer; Conclusion; Appendix I; Appendix II; Appendix III; Appendix IV; Chapter Notes; Trailer-ography; Bibliography; Index
Description based upon print version of record
English