| Matthias Hansch - 2007 - 336 pages
...Kontrollstrategien „Strategy can be defined as the determination of the basic long-term goals and the objectives of an enterprise, and the adoption of courses...action and the allocation of resources necessary for cariying out these goals."38 In Anlehnung an diese Strategiedefinition soll unter einer Kontrollstrategie... | |
| Gregor Mark Schmeken - 2007 - 272 pages
...Wettbewerbsstrategien der Kosten- und Leistungsführerschaft.67 Wobei sich diese zwei strategischen Orien60 „Strategy can be defined as the determination of...basic long-term goals and objectives of an enterprise ...", vgl. Chandler (1962), S. 13. Vgl. Henderson/Venkatraman (1989), S. 4: „The Business Strategy... | |
| Frank Navrade - 2008 - 360 pages
...weites Strategieverständnis: Chandler 1962: „Strategy can be defined as the determination ofthe basic long-term goals and objectives of an enterprise,...courses of action and the allocation of resources neccessary for carrying out these goals." Andrews 1971: „[...] strategy is the pattern of major objectives,... | |
| 1995 - 372 pages
...aspirations of subordinates. (1) Strategy. The word 'strategy' has been defined by Alfred Chandler as: The determination of the basic long-term goals...allocation of resources necessary for carrying out these goals/1 Examples of strategies are such decisions as: to expand the volume of operations, to set up... | |
| Sampat Mukherjee - 2005 - 296 pages
...deployment of resources to attain comprehensive objectives. 2. The determination of the basic long-term objectives of an enterprise and the adoption of courses of action and allocation of resources necessary to achieve these goals. Thus, a strategy might include such major... | |
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