Social Communication in Advertising: Consumption in the Mediated MarketplacePsychology Press, 2005 - 683 pages Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice
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From inside the book
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... Vanity Fair magazine, 522-530 Cultural processes, political economy, 301-302 Cultural relativism, 38 Cultural research, 427-430 Cultural traditions, older, 46 Cultural vignettes, 488-489 Culturati, 453, 519-561 demassification, 538 ...
... Vanity Fair magazine, 522-534 advertising strategies, 530-534 audience, 526-530 brand heritage, 524-526 content, 524, 526-628 core readership, 524 cultural niche, 522-530 relaunched, 527 van Meurs, L., 353 Varcoe, J.B., 31 Vaughn, R.L. ...
Other editions - View all
Social Communication in Advertising: Consumption in the Mediated Marketplace William Leiss,Jackie Botterill No preview available - 2005 |