Social Communication in Advertising: Consumption in the Mediated MarketplaceWilliam Leiss, Jackie Botterill, Stephen Kline, Professor at the School of Communication Stephen Kline, Sut Jhally Psychology Press, 2005 - 683 pages Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice
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Y., 286 Royal Commission report, 11 Rugman, A., 386,388 Rushkoff, D., 470 Rutherford, P., 616 S Saatchi 8c Saatchi, 373-374, 375-377 Sahlins, M., 215-217, 243, 245, 252 Said, E., 285 Salisbury, R., 248-249, 257 Salmon, I., 425 Sampson, ...
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| Title | Social Communication in Advertising: Consumption in the Mediated Marketplace |
| Authors | William Leiss, Jackie Botterill, Stephen Kline, Professor at the School of Communication Stephen Kline, Sut Jhally |
| Editors | William Leiss, Jackie Botterill, Stephen Kline, Jacqueline Botterill, Sut Jhally |
| Edition | illustrated |
| Publisher | Psychology Press, 2005 |
| ISBN | 0415966760, 9780415966764 |
| Length | 683 pages |
| Export Citation | BiBTeX EndNote RefMan |