Harvard University Press, 2005 - 360 pages
Media critics invariably disparage the quality of programming produced by the U.S. television industry. But why the industry produces what it does is a question largely unasked. It is this question, at the crux of American popular culture, that Switching Channels explores.
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advertisers affiliates audience bargaining power basic cable Big 3 networks Bill Carter broadcast networks broadcast stations cable networks cable operators cable systems cash channels Chapter cinema films commercial comp competition contracts creative industries Cynthia Littleton deal decisions Disney distribution economic entrants episodes ESPN Federal Communications Commission fin-syn first-run fixed costs Fox network grams Greg Spring households increase incumbent Joe Flint Joe Schlosser license fee Media mergers Michael Freeman movie MSOs network programs number of stations O&Os off-network syndication offer ownership links percent pilot prime-time programs profit program series program suppliers ratings rebroadcast rents revenue scheduling Sept share shows sitcoms spots station groups Steve Coe Steve McClellan studio subscriber substantial successful supply syndicated programs syndication market Television tion TV programs TV stations vertical integration viewers Warner