Horror Film: Creating and Marketing Fear

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Steffen Hantke
Univ. Press of Mississippi, 2004 - 261 pages

In large part due to its emphasis on gore, screaming teenage girls, and otherworldly elements, horror films have received little critical attention from mainstream movie magazines and film-studies journals.

In Horror Film: Creating and Marketing Fear, essayists focus primarily on how film technology, marketing, and distribution effectively create the aesthetics and reception of horror films.

Previously unpublished, these essays cover several styles of horror film-including the silent German Expressionist masterpiece Nosferatu, the jittery mock-documentary The Blair Witch Project, and the gracefully shot The Exorcist. Essayists question how lighting, editing techniques, sound, and camera and film equipment affect how viewers perceive a horror movie. Some essays focus on groundbreaking films, such as Michael Powell's Peeping Tom and Robert Aldrich's What Ever Happened to Baby Jane? Most concentrate on a specific technique and how it is used in a variety of horror movies. Contributors explore how the evolution of editing in horror films and more realistic special effects have changed how these movies are made. Marketing and distribution are also explored to ascertain how the genre has become part of the American mainstream.

Using a variety of critical approaches and concentrating on aspects of horror film that have been overlooked, Horror Film: Creating and Marketing Fear is a valuable, original addition to the growing body of work on the genre.

Steffen Hantke, a professor of English at Sogang University in Seoul, South Korea, is the author of Conspiracy and Paranoia in Contemporary American Literature: The Works of Don DeLillo and Joseph McElroy.


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Nosferatu in the Light of New Technology
The Ideological Use of the Dissolve
Peeping Tom and Technological Perversion
Notes on the Shock Cut and the Material Violence of Horror
The Mummy Hannibal and Signs
The Restoration of the Repressed in The Exorcist The Version Youve Never Seen
Survival Horror and the Resident Evil Franchise
The Technology of Nonfiction Filmmaking in Devils Experiment and Flowers of Flesh and Blood
Skewing the Narrative of Horror Fan Consumption
The Evolution of Cinematic Style 19311958
Queering Consumption and Production in What Ever Happened to Baby Jane?
Works Cited

Social Panics Transnationalism and the Video Nasty

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About the author (2004)

Steffen Hantke has written on contemporary literature, film, and culture. He is author of Conspiracy and Paranoia in Contemporary Literature and Monsters in the Machine: Science Fiction Film and the Militarization of America after World War II, as well as editor of American Horror Film: The Genre at the Turn of the Millennium.

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