Managing a Global Enterprise: A Concise Guide to International OperationsBloomsbury Academic, 1999 M03 30 - 218 pages In the global marketplace, the companies that can draw on worldwide operations to meet commercial challenges accrue a competitive advantage. Those who remain homebound will not sustain the competitive onslaught of globally oriented firms. Companies from all nations are entering into mergers and acquisitions, joint ventures, and strategic alliances in the race for survival. This book encompasses, in a single volume, a broad description of the global aspects of management, human resource management, marketing, accounting, and finance. It is tailored to be a practical guide for managers in order to broaden their background in global operations and to enhance their appreciation for such operations for the benefit of their companies and their careers. |
Contents
Managing Political and Economic Risks | 25 |
Organizational and Strategic Planning | 53 |
Human Resource Management and Social Responsibility | 71 |
Copyright | |
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Other editions - View all
Managing a Global Enterprise: A Concise Guide to International Operations William R. Feist No preview available - 1999 |