Movie Roadshows: A History and Filmography of Reserved-Seat Limited Showings, 1911-1973
McFarland, Dec 18, 2012 - 382 pages
This work examines a film distribution system paralleling the rise of early features and persisting until 1972, when Man of La Mancha was the final roadshow to require reserved seating. Synonymous with Hollywood's star-studded premieres, roadshows were longer and cost more than regular features, making the experience similar to attending the legitimate theater. Roadshows, often epic in subject matter, played selected (usually only one) theaters in major urban centers until demand decreased. De rigueur by the 1960s were musical overtures, intermissions, entre'acte and exit music and souvenir programs for sale in the lobby. Throughout the text are recollections by people who attended roadshows, including actor John Kerr and actresses Barbara Eden and Ingrid Pitt. The focus is on roadshows released in the United States but an appendix identifies international roadshows and films forecast but not released as roadshows. Included are plots, contemporary critical reaction, premiere dates, production background, and methods of promotion--i.e., the ballyhoo.
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20th Century—Fox Academy of Motion April Art Direction Arthur Astor Astor Theatre audience Awards beneﬁt Bosley Crowther Boxofﬁce Boxoﬁee Boxoﬂiee Broadway Captain Cast Cedric Gibbons Charles Cinema Cinerama Cleopatra color Costumes Credits David December DeMille Director of Photography Dolby Digital Douglas Editor Entertainment February ﬁlm ﬁlm’s ﬁnds ﬁne ﬁrst ﬁve Frank French George Girl hard-ticket Harry Henry Heston Hollywood Jack James January John Joseph Julie Andrews July King Lawrence Lillian Gish Loew’s Makeup March Mary Michael minutes Mordaunt Hall Motion Picture Arts movie Music novel November October ofﬁce opened Panavision Paramount Paul Peter premiere took place reserved seat Review Richard roadshow Robert scenes screen Screenplay Set Decorations Songs souvenir program Special Effects Star Story studio Subtitles Technicolor Theatre tickets Todd-AO United Artists Variety Walter Warner Bros weeks Widescreen William world premiere York City York City’s York Herald York Herald Tribune