...to book only pictures he wishes to play and not . . . other programs which he does not desire. . . . We also think that this step is positively and absolutely...force upon them mediocre productions and machine-made entertainment."8 Behind this idealistic rhetoric lay a self-serving calculation. If the UA partners...

...(when he is booking films to please his audience) other program films which he does not desire, 79 believing that as servants of the people we can thus...force upon them mediocre productions and machine-made entertainment.1 Hollywood was too cynical to take the revolt seriously. "Film magnates and a number...

...statement claimed that they were taking this step to end the coercive practice of block booking and to "protect the great motion picture public from threatening...force upon them mediocre productions and machine-made entertainment. "7; The big merger never took place. Instead, Zukor now found himself facing not only...