United Artists, Volume 1, 1919–1950: The Company Built by the Stars, Volume 1
Univ of Wisconsin Press, 2009 M04 8 - 360 pages
United Artists was a unique motion picture company in the history of Hollywood. Founded by Charlie Chaplin, Mary Pickford, Douglas Fairbanks, and director D.W. Griffith—four of the greatest names of the silent era—United Artists functioned as a distribution company for independent producers. In this lively and detailed history of United Artists from 1919 through 1951, film scholar Tino Balio chronicles the company’s struggle for survival, its rise to prominence as the Tiffany of the industry, and its near extinction in the 1940s.
This edition is updated with a new introduction by Balio that places in relief UA’s operations for those readers who may be unfamiliar with film industry practices and adds new perspective to the company’s place within Hollywood.
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Page 13 - We also think that this step is positively and absolutely necessary to protect the great motion picture public...
Page 15 - Her meteoric fame and salary caused trade practices of the industry to be revamped. Famous Players had been releasing through Paramount, a distribution company that supplied theaters with two or three features a week. Theater owners contracted for the entire Paramount program, which included the Pickford pictures, in a block-booking arrangement. Although this practice was standard in the industry, it changed when Mary's mother heard that salesmen were saying, "As long as we have Mary on the program...