Managing a Global Enterprise: A Concise Guide to International Operations

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Greenwood Publishing Group, 1999 - 218 pages
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In the global marketplace, the companies that can draw on worldwide operations to meet commercial challenges accrue a competitive advantage. Those who remain homebound will not sustain the competitive onslaught of globally oriented firms. Companies from all nations are entering into mergers and acquisitions, joint ventures, and strategic alliances in the race for survival. This book encompasses, in a single volume, a broad description of the global aspects of management, human resource management, marketing, accounting, and finance. It is tailored to be a practical guide for managers in order to broaden their background in global operations and to enhance their appreciation for such operations for the benefit of their companies and their careers.

Managers, executives, and students of international business will find this practical guide a one-stop resource for understanding the practice of doing business on a global scale.


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The Global Imperative
Managing Political and Economic Risks
Organizational and Strategic Planning
Human Resource Management and Social Responsibility
Marketing in a Global Environment
Dealing with Multiple Currencies
Working Capital Management
Financing a Global Enterprise
Global Accounting Issues
Risk Management and Corporate Control

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About the author (1999)

WILLIAM R. FEIST is Associate Professor in the Department of Economics and Finance at Monmouth University. He is a consultant in the finance area with experience in portfolio theory, working capital management, and asset based financing.

JAMES A. HEELY is Co-Chair of the Accounting and Business Law Department at Monmouth University. He was Chief Financial Officer of J.J. Newberry, Co., Vice President of the Sewing Products Group of the Singer Company, and Corporate Vice President and Comptroller of N.L. Industries.

MIN H. LU is Associate Professor of Marketing in the School of Business at Monmouth University. His work has been widely published in a number of academic and professional journals.

ROY L. NERSESIAN is Associate Professor in the Management Department at Monmouth College. His previous Quorum books include four books on computer simulation and Global Management Accounting (1993), co-authored with James A. Heely.

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