Social Communication in Advertising: Consumption in the Mediated MarketplaceNow available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice
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From inside the book
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Consumption in the Mediated Marketplace William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill. SDEAL EDMMUNIEATION IN ADWERTISSINIF EDMSUMPTION IN THE MEDIATED MARKETPLACE IIlind Edition William Loiss, Stephen Kling, Sut Jhally, ...
Consumption in the Mediated Marketplace William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill. SDEAL EDMMUNIEATION IN ADWERTISSINIF EDMSUMPTION IN THE MEDIATED MARKETPLACE IIlind Edition William Loiss, Stephen Kling, Sut Jhally, ...
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Consumption in the Mediated Marketplace William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill. Published in 2005 by Published in Great Britain by Routledge Routledge Taylor & Francis Group Taylor & Francis Group 270 Madison Avenue ...
Consumption in the Mediated Marketplace William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill. Published in 2005 by Published in Great Britain by Routledge Routledge Taylor & Francis Group Taylor & Francis Group 270 Madison Avenue ...
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Consumption in the Mediated Marketplace William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill. Contents Preface to the Third Edition Part I Advertising and Media 1 Introduction 2 From Traditional to Industrial Society 3 Advertising ...
Consumption in the Mediated Marketplace William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill. Contents Preface to the Third Edition Part I Advertising and Media 1 Introduction 2 From Traditional to Industrial Society 3 Advertising ...
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adver Advertising Age advertising agencies advertising industry advertising's alcohol advertising American appear argued audiences became become began brand broadcasting buying campaigns celebrity century clients codes commercial media commodities communication consumer culture consumer society consumption corporate created creative developed discourse economy emerged example expanded fashion Figure formats Gen X global images important increasingly individuals interest Internet lifestyle magazines market segmentation mass mass media meaning mediated marketplace messages modern needs networks newspapers objects ºut particular percent period political popular culture postmodern practices product placement programming promotional radio relations relationship representations respondent role Saatchi and Saatchi sector segments selling social strategy style sumer symbolic target taste techniques television tion tising tobacco tobacco advertising traditional United values Vanity Fair vertising viewers women Xers young yuppie
Bibliographic information
| Title | Social Communication in Advertising: Consumption in the Mediated Marketplace |
| Authors | William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill |
| Edition | 3, revised |
| Publisher | Routledge, 2013 |
| ISBN | 1135887349, 9781135887346 |
| Length | 696 pages |
| Export Citation | BiBTeX EndNote RefMan |