Social Communication in Advertising: Consumption in the Mediated Marketplace

Front Cover
Routledge, 2013 M05 13 - 696 pages

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three.

The third edition includes:

* discussion of new technologies and issues, from the Internet to globalization

* updated and expanded examples and illustrations

* revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice

From inside the book

 

Results 1-5 of 88

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... Communications Media 93 5 Advertising and the Development of Agencies 123 6 The Structure of Advertisements 161 7 Goods as Communicators and Satisfiers 225 Part II 1985-2000 00 8 Consumer Cultures and Mediated Markets 263 9 Late Modern ...
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Where's the rest of this book?

Contents

Part I Advertising and Media
2
Part II 19852000
260
Part III Policy
579
References
637
Index
661
Copyright

Other editions - View all

Social Communication in Advertising: Consumption in the Mediated Marketplace
William Leiss,Jackie Botterill
Limited preview - 2005
Social Communication in Advertising: Consumption in the Mediated Marketplace
William Leiss,Stephen Kline,Sut Jhally,Jackie Botterill
Limited preview - 2013
Social Communication in Advertising: Consumption in the Mediated Marketplace
William Leiss,Jackie Botterill
No preview available - 2005
View all »

Common terms and phrases

adver Advertising Age advertising agencies advertising industry advertising's alcohol advertising American appear argued associated audiences became become began brand broadcasting buying campaigns celebrity century cial clients codes commercial media commodities communication companies consumer culture consumer society consumption corporate created creative cultural capital developed discourse economy emerged example expanded fashion Figure formats Gen X global images important increasingly individuals interest Internet lifestyle magazines market segmentation mass mass media McDonald's meaning messages modern needs networks newspapers objects offered particular percent period political popular culture postmodern practices product placement programming promotional radio relations relationship representations respondent role Saatchi and Saatchi satisfaction sector selling social strategy style sumer symbolic target taste techniques television things tion tising tobacco tobacco advertising traditional United values Vanity Fair vertising viewers women Xers young yuppie

About the author (2013)

William Leiss is Professor of Policy Studies at Queen's University.

Stephen Kline is Professor of Communication at Simon Fraser University.

Sut Jhally is Professor of Communications at the University of Massachusetts, Amherst and founder and executive director of The Media Education Foundation.

Jacqueline Botterill is a Lecturer at the University of East London.

Bibliographic information

TitleSocial Communication in Advertising: Consumption in the Mediated Marketplace
AuthorsWilliam Leiss, Stephen Kline, Sut Jhally, Jackie Botterill
Edition3, revised
PublisherRoutledge, 2013
ISBN1135887349, 9781135887346
Length696 pages
  
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